FulfilOps automatically routes every order to the right warehouse and courier — reducing return rates, lowering carrier costs, and dispatching smarter — every day.
For every 100 orders shipped, 20–35 come back. You pay twice — and lose the sale.
FulfilOps evaluates every warehouse-courier combination in seconds, enforcing 10 hard constraints and learning from every outcome.
Shopify, Amazon, WooCommerce, BigCommerce, TikTok Shop, Walmart — or upload CSV. Orders sync automatically. Channel mappings handle bundle SKUs and variant mismatches.
The optimization engine evaluates every possible warehouse + courier combination. It enforces stock availability, SLA windows, weight limits, payment rules, and zip-code serviceability simultaneously.
Every assignment is explained with reasoning. See why an order went to Austin instead of New York. Override individual orders with one click when you know something the algorithm doesn't.
Push to carrier API or download manifest. AWB numbers return in seconds. Print real Code128 barcode labels — custom 4×6 or A4, thermal printer ready, batch of 50 in one click.
Mark staff attendance. Optimizer instantly recalculates warehouse capacity. Sync new orders from all channels.
Orders that couldn't be routed surface automatically with clear reasons: no stock, high-risk zip code, capacity exceeded. One-click fixes for each.
Review recommendations, approve batch, generate dispatch wave. Done before the 2 PM cutoff without rushing.
Stock availability, daily capacity, serviceability, COD eligibility, SLA dates, weight limits, SKU fragility, zone matching — all verified simultaneously in a single optimization pass.
Lowest cost, fastest SLA, balanced (cost + SLA), or minimize RTO risk. Switch objective based on the day — peak season prioritizes speed, slow season prioritizes cost.
Mandatory rules (force courier, block COD) take precedence over the optimizer. Preferred rules bias the scoring without overriding the optimization engine.
Groups approved orders by courier and warehouse. One click generates manifests for all couriers simultaneously.
API push returns tracking numbers in seconds. Or download the CSV manifest and upload to your carrier portal. FedEx, UPS, DHL, USPS, Royal Mail, Sendle, and 40+ carriers supported.
Real Code128 barcodes (JsBarcode) and QR codes. Fully custom templates — field positions in mm, logo, header. Thermal printer ready. 50 labels in one browser tab.
Carrier webhooks update delivery status automatically. Or bulk-upload the weekly delivery report. Each delivered/RTO result is stored per carrier × zip code.
Return rates per carrier × zip-code pair update every week. Pincodes above 25% RTO are auto-flagged high-risk and surfaced in Exceptions before dispatch.
Updated RTO rates flow into the cost function. A carrier with 30% returns at a zip code costs $9.60 per delivered order — not $6 — and gets deprioritized automatically.
When a carrier webhook changes an order status — dispatched, OFD, delivered, RTO — FulfilOps instantly sends the matching WhatsApp template to the customer.
Ops team can send free-form messages from the per-order chat window. WhatsApp-style UI with green bubbles, read receipts, and auto-matched inbound replies.
Call to confirm + WhatsApp nudge before dispatch reduces buyer-remorse RTOs significantly. Combine with high-risk zip code triage for maximum impact.
Each lever improves RTO independently. Together they compound — and the model keeps getting smarter with every delivery outcome.
Every delivered or returned order updates RTO rates per carrier × zip code. Pairs above 25% RTO are auto-flagged. The optimizer stops using bad routes without anyone changing a setting.
COD orders have 3–5× higher RTO. Business rules route them to your most reliable carrier, block risky payment methods at high-return zip codes, and flag orders for review before you pay for shipping.
Orders to high-return zip codes or postal codes surface in Exceptions before dispatch. Call to confirm, convert COD to prepaid, or cancel — before paying forward + return shipping on a failed delivery.
Long transit = buyer's remorse. FulfilOps scores nearest-warehouse routes higher. Same-city delivery from the right warehouse reduces transit from 4 days to 1 — and RTO to near zero.
Returns by carrier, zip-code heatmap, channel breakdown, and cost per delivered order (not just shipping rate). Weekly analytics turn gut feel into data-backed decisions in 5 minutes.
Measured across 500+ D2C brands running FulfilOps across 50 countries.
Our return rate was 31% on Amazon. FulfilOps identified USPS as the root cause on specific zip codes and switched those routes to UPS automatically. Within weeks we were at 12%. Our ops team didn't change a single setting.
The carrier routing rules alone saved us $25K in the first month. We set one rule — orders above $150 go through UPS only. The dashboard shows true cost per delivered order — not just the carrier's sticker rate.
Start free for 15 days. No credit card required. Cancel anytime.
Need 50,000+ orders/month? Contact sales for Enterprise pricing →
15-day free trial. No credit card. Full platform access. Setup in under an hour.
Joining 500+ D2C brands already saving $58K / month on average